Este site também está disponível em português

I Like | I Wish | I Wonder

Feedback is a key part of any project development and crucial to the iterative process. It's important to have a learning/growth mindset to see new possibilities and a framework in place to provide boundaries and a safe container for both the receiver and the giver of the feedback at hand. A process such as I Like, I Wish, I Wonder can support teams to collect feedback quickly.

  1. Step 1:


    The format can be used for groups as small as a pair and as large as 100.

    The simple structure helps encourage constructive feedback.

    For example:

    • “I like how we broke our team into pairs to work.”
    • “I wish we would have met to discuss our plan before the user testing.”
    • “I wonder how we might accelerate our process if we got new team members up to speed with a hack-a-thon?”
  2. Step 2:


    Choose a topic for feedback. This could include things like:

    • On a prototype you've just created
    • Design work (a design, marketing materials, concepts, a workshop idea, etc.)
    • A purpose, vision, or strategy
    • Workshop and meeting feedback
    • Feedback to each other
    • Etc..

    Facilitator notes

    Facilitator Tip: Be sure to have enough sticky notes for each participant. You can use three different colors to make it easier, or have the participants label each Post-it with the title of “I Like,” “I Wish,” or “I Wonder.”

  3. Step 3:

    Write: I Like, I Wish, and I Wonder

    Depending upon how you will structure it depending upon your group size - either in tables of @10 (if you are working with a large group) or in the whole group if it's a smaller group...

    Allow each participant 3-5 minutes to fill out one sticky note for each heading.

    Facilitator notes

    Tip: The group who is giving feedback to the idea(s) can have these things in mind: Customer Centricity, Creativity, Clarity, Feasibility, Scalability, etc...

  4. Step 4:

    Speak your Feedback and place it under the appropriate heading

    Give each person about a minute to speak their feedback.

    Have each person verbalize their feedback one-by-one as they place it on the flip chart(s) under the appropriate heading.

    • either at each table of @ 10 (for larger groups), or on the main flip chart(s) - if working with one group.

    Feedback is best given with I-statements - it has us own our own perspective, rather than putting it on the other person.

    Specifically this simple tool empowers open feedback.

    • I like” is a starting point for what went well or what is positive about an idea.
    • I wish” is a starting point for what could be done differently /improved
    • I wonder” can be a starting point for questions that are still unanswered, and ideas.
    • "I wonder" heading could also be called "What If".
  5. Step 5:


    Whomever is receiving Feedback - ONLY receives their feedback - no conversation or explaining back to the feedbacker.

    A simple "thank you" to the feedbacker works well.

    Note words and phrases that stand out - as they may help generate ideas for the next iteration of your process.

  6. Step 6:


    • What can be improved?
    • What works well?
    • What are the next steps?

    Consider using The Who/What/When Matrix to support with actions on identified next steps.